It's a word that is thrown around so casually. "We'll just put the content in there" or "We need some content". Many people look at content like it is a coat of paint. You build the thing, then just decide on the paint and slap it up. Content doesn't work like that, as much as people think it does.
I had someone upset with the time it was taking to come up with the right message for something. Their response to us taking so long was to grab some facts off wikipedia and slap them together...done.
It's hard to get someone to recognize what it is you do when basically many consider the job a matter of finding and replacing all the "Lorus ipsum" with some of them english language words.
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